Our goal was to create a scalable experiential campaign that is localized, easily scalable, and gives a nod to our Belgian heritage,” said Lauren Denowitz, U.S. Frites Artois was founded with this core belief in the forefront. Savoring time, savoring moments, and most importantly savoring a delicious meal with those who matter most. “The Life Artois, at its core, is all about savoring. Taking inspiration from Miami's beautiful culture and flavors, Stella Artois is inviting guests to start their night with a Stella, join Chef Roy Choi and Chef Eileen Andrade to enjoy an evening in The Life Artois filled with art, music, and style for guests to discover and celebrate while indulging in the deliciously perfected pomme frites with a Stella in hand. Kicking off on Wednesday, April 20th, Stella Artois will open the first “Frites Artois” experience located in Miami’s Wynwood neighborhood at 2534 N Miami Ave. “Guests attending can enjoy tastes inspired by local flavors and culture and an evening filled with delicious frites and ice-cold Stella’s. I’m really excited to be joining Stella Artois for their ‘Frites Artois’ program, where I’ll be doing up the french fry and putting my touch on it where this small fry becomes a big cone of pomme frites,” says Roy Choi, Chef, television host, and best-selling author. “I love french fries, and while it’s a seemingly simple thing, it’s quite the particular thing to get right. The delicious upgrade reminds fans everywhere that living in The Life Artois is as easy as transforming a fry into a pomme frite. Miami, FL Ap– Golden brown, light, fried to perfection, and loved by all, french fries are the ideal snack to indulge in any way you slice it, especially when paired with an ice-cold beer, which is why this spring, Stella Artois is leaning into its Belgian heritage and launching “Frites Artois.” Developed in collaboration with Chef Roy Choi, “Frites Artois,” is a series of immersive events nationwide that turns the classic french fry into pomme frites with a simple yet elevated twist.
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